We've constructed this towel with the patented HygroCotton® yarn, which features a hollow core technology that allows the towel to bloom after each wash, resulting in a loftier and softer towel. As a result, the towels also absorb water off of you better and lints less in the dryer. Featuring fade resistant colors and reinforced side hems to ensure this towel holds up to repeated use and laundering. The pile features a low twist loop construction which adds softness. Have confidence in your purchase, as this towel is cetified MADE IN GREEN by OEKO-TEX. This label verifies this product was made using materials tested for harmful substances and manufactured in facilities that have safe and socially responsible work practices.