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Internet # 205293518

Model # 275001

Store SKU # 433052

1 gal. #PR-W15 Ultra Pure White Extra Durable Eggshell Enamel Interior Paint & Primer

$39.98
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  • Versatile Stain-Blocking Paint & Primer
  • Scuff Defense Providing an Extra Durable Finish
  • Easy Application, Smooth Even Finish
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Product Details

About This Product

BEHR ULTRA® Interior Paint is a versatile Stain-Blocking Paint & Primer with Scuff Defense providing an extra durable finish that is easy to clean and stays looking new longer®. ULTRA is easy to apply with a smooth even finish that has outstanding coverage and hide in fewer coats. This soft eggshell enamel sheen creates a velvety appearance that's easy to clean and stands up to scrubbing. *A PRIMER COAT MAY BE NEEDED ON SOME SURFACES. SEE BACK LABEL FOR DETAILS.

Highlights

  • Outstanding Coverage, Hide in Fewer Coats
  • Easy-Clean Finish, Stays Looking New Longer®
  • 1 gallon covers up to 400 sq. ft. depending on application, color and surface porosity
  • For best application, use a high quality 3/8 in. - 1/2 in. nap roller cover, nylon/polyester brush or airless sprayer (0.015 in. - 0.019 in. spray tip, 60 mesh filter)
  • Use BEHR ULTRA® Paint as a primer for properly prepared uncoated or painted interior surfaces, including woods that contain tannins (2 primer coats required for redwood and cedar) and heavily stained areas
  • Lock in stains with BEHR ULTRA® Paint as a spot primer, for heavy stains, test for stain bleed-through by applying BEHR ULTRA Paint to a small section, if stain bleeds through, spot prime another coat to the stained area and test again before top coating, if bleeding continues, a longer dry time is needed before top coating
  • Apply when air and surface temperatures are between 50°F-90°F (10°C-32°C), darker colors may require additional dry time between coats, cooler temperatures or higher humidity may prolong drying time
  • Extra-durable paint film
  • Advanced scuff and mar resistance helps protect wall surfaces in busy households. Do not use on floors.
  • Easily remove common household stains so your walls Stays Looking New Longer®
  • Advanced stain-blocking formula, stain resistant
  • Excellent durability and hide in fewer coats
  • Antimicrobial mildew resistant finish, 100% acrylic
  • Easy application for beautiful results
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg
  • Actual paint colors may vary from on-screen and printer representations
  • Online Price includes a Paint Care fee in the following states: CA, CO, CT, DC, ME, MN, NY, OR, RI, VT, WA
  • BEHR ULTRA® Interior Paint is backed with a Lifetime Limited Warranty
  • Click here to learn more about Eco Options and Clean Air
  • Complete your paint project with the best applicators and supplies for the job!
  • California residents
     see Prop 65 WARNINGS

Product Information

Internet # 205293518

Model # 275001

Store SKU # 433052

Specifications

Container Size: 1 Gallon

Dimensions

Container Size

1 Gallon

Details

Approximate Coverage (sq. ft.)

400

Color Family

White

Color/Finish

Ultra Pure White

Dry to Touch (min.)

60

Hexadecimal Value

F9F9F3

HSL Value

60.0:33.3:96.5

Minimum Temperature for Use (F)

50

Number of coats recommended

2

Paint & Primer in One

Yes

Paint Key Features

Paint & Primer in One, Stain Blocking, Washable

Paint Type

Interior Paint

Paint/Stain Clean Up

Soap & Water

Protection Type

Mildew Resistant, Stain Resistant

Returnable

Non-Returnable

RGB Value

249:249:243

Sheen

Eggshell

Surface Material Use

Brick, Drywall, Masonry, Plaster, Stucco, Vinyl, Wood

Time before recoating (hours)

2

Tint Base

Base 1

Transparency

Solid

Warranty / Certifications

Certifications and Listings

Greenguard Gold

Manufacturer Warranty

Limited Lifetime Warranty

Questions & Answers

Can I use this on my bathroom shower wall
ByApr 24, 2025
0 Answer | 
Answer This Question

is Behs Ultra perfect taupe paint oil or acrylic
ByApr 2, 2025
1 Answer | 
Answer This Question

Hi paul, thank you for your question. Our Ultra Interior Paint is water-based. Have a great day! -Giovanna

By|Apr 3, 2025
    0/0


    What is the LRV rating for Tranquil Gray?
    ByMar 6, 2025
    1 Answer | 
    Answer This Question

    Hi Mark, thank you for your question. Tranquil Gray has an LRV of 60. Have a great day! -Alex

    By|Mar 7, 2025
      0/0


      Is Behr Premium Plus Eggshell good to use in bathrooms
      ByJan 21, 2025
      1 Answer | 
      Answer This Question

      Hi Carl, thanks for the question. Our Premium Plus Eggshell Enamel is a good choice if your wanting a low-sheen paint for your bathroom. If you have additional questions about your project, please reach out to us directly. Our customer care team is happy to help. -Ronald

      By|Jan 21, 2025
        0/0


        I did not see a color palette. What colors does it come in? Thanks.
        ByJan 12, 2025
        1 Answer | 
        Answer This Question

        Hi there, thank you for your question. Our Ultra Paint is available in many colors. You can select a color from the color wall at your local store, or check out the colors online. Good luck with your project! -Giovanna

        By|Jan 13, 2025
          0/0


          Will this go with gray?
          ByJan 8, 2025
          1 Answer | 
          Answer This Question

          Hi Shea, thank you for your question. Yes, you can use the color Olive Leaf with a grey color. I recommend trying samples to help you decide. Have a great day! -Christina

          By|Jan 8, 2025
            0/0


            What is the Light Reflective Value for Even Better Beige DC-010 interior paint with Behr Ultra in Eggshell finish? Thank You!
            ByNov 17, 2024
            1 Answer | 
            Answer This Question

            Hi Theresa, thanks for your question. The color Even Better Beige has an LRV of 60. If you need more help, feel free to reach out to us directly. Have a great day! -Christina

            By|Nov 18, 2024
              0/0


              I was hoping you would be able to identify the blue paint color in the image in the attached that I found on Pinterest. There is a Home Depot link, however if does not provide this information. Thank you. https://www.pinterest.com/pin/23587609921109
              ByOct 22, 2024
              1 Answer | 
              Answer This Question

              Hi Ally, thank you for your question. Unfortunately, the link did not bring up an image with blue paint. Please reach out to us directly for further assistance. Have a great day! -Giovanna

              By|Oct 22, 2024
                0/0


                Viewing 1-8 of 375

                Customer Reviews

                4.6 out of 5

                • 4.6 out of 9,394 reviews
                • 89% recommend this product
                What Customers Say
                Summarized by generative AI from text of customer reviews

                Customers say that Behr Premium Plus Ultra Interior Eggshell Enamel paint offers excellent coverage, often requiring only one coat for most applications, which saves time and effort. Users appreciate the wide range of colors, low odor, and easy cleanup, making it a preferred choice for both DIY projects and professional painters. While many customers report satisfaction with its durability and finish, some have experienced challenges with coverage over darker colors, occasionally requiring additional coats. Overall, Behr paint is recognized for its quality and reliability in various home improvement projects.

                Filter by:
                Showing 1-10 of 9,394 reviews
                Chartreuse?? What's going on?
                Bought 2 quarts online & didn't open them & still decided I may need more so I bought a gallon of the exterior, satin, for wood in my outdoor porch & alittle brick. I tried a spot on my brick after being horrified at the chartreuse color when I opened the quart. Seriously? Is this a joke? I spent over $100 on paint I can't use anywhere! It's supposedly to be more of a natural olive green. See included photos. One of house is Berh's photo and the nasty chartreuse is what I got & looks the same after drying & in the can. Went elsewhere & got another brand in person that looks the way it's supposed to.
                by
                Response from BehrApr 20, 2025
                Hi JLK, thank you for your review. I'm sorry to hear that your color doesn't look as expected. Your satisfaction is important to us, and we want you to be happy with your project. Color can look different online than in person due to factors like the device type, brightness settings, etc. Our in-store color cards or 8oz. paint samples are a great way to see the truest representation of the color and ensure that it's right for you. We value your customer experience. Please reach out to us directly if you need further assistance; our Customer Care team is happy to help turn this around! -Lina Behr
                  Paint
                  I order the behr pure white paint 1 gallon and it didn’t come with the pour spout, it clearly say pick up free pour spout at paint desk but apparently the person didn’t read it I wasted so much paint. I called the store I order it from no one responded back and they don’t sell it will never order this paint online anymore. I paid almost $50 for the paint
                  by
                  Response from BehrApr 4, 2025
                  Hi Rena, thank you for your review. I'm sorry to hear that you didn't receive a pour spout with the paint. Customer satisfaction is important to us, and we appreciate your feedback. Please reach out to us directly if you need further assistance; our customer care team is happy to help you! -Ronald Behr
                    Applies well, great coverage, good colors.
                    by
                    • Verified Purchase
                    Had to use multiple coats and barley completed the
                    Expensive didn’t cover much, 5 coats to finish one room.
                    by
                    Response from BehrJan 21, 2025
                    Hi Speedy, thanks for your review. I'm sorry to hear you didn't get the coverage you expected. Our Ultra Scuff Defense paint is self-priming; the first coat acts as a primer and additional coats provide full coverage. I recommend applying the paint in columns and reloading your roller after each column to get the best coverage. Customer satisfaction is very important to us, so feel free to reach out to our Customer Care team directly for further assistance. They are always happy to help. Enjoy the rest of your day. -Christina Behr
                      • Recommended
                      Major issue with this product, im not sure if it’s old or the paint department didn’t seal the paint correctly. But I have dried up paint in the product , which creates a mess. When Im 5 hours away from where I bought and a contractor is doing the work. Heading back into the store to get answers. I belive Hope Depot has old product on the shelves.
                      by
                      Response from BehrJan 17, 2025
                      Hi River, thank you for your review. I'm sorry to hear your container had dried paint. I assure you this is not the experience we want for our customers, and I understand your disappointment. Our paint should have a creamy consistency for a smooth application. When it has dried paint, you can stir for 3-5 minutes to help with the consistency. If that does not work, it is best to use a new can. Please reach out to us directly so we can assist you further; we are always happy to help! -Alex Behr
                      • Verified Purchase
                      Way darker than pictured, we won’t be able to use it
                      by
                      Response from BehrDec 30, 2024
                      Thank you for your review. I’m sorry to hear that the color did not turn out as expected. For the best and most accurate representation of the color, it is a great idea to sample them first. Customer satisfaction is important to us, and we appreciate your feedback. Please reach out to us directly if you need further assistance; our customer care team is happy to help you! -Giovanna Behr
                      • Verified Purchase
                      I used this to paint over a vibrant blue with a softer neutral. It needed to coats but provided great coverage and no bleed through. Definitely recommend especially with the scuff guard feature.
                      by
                      • Verified Purchase
                      Love love love! Almost all in one coat! One gallon covered 4 walls! Beautiful color!
                      by
                      • Verified Purchase
                      The worst paint I've ever bought.
                      Behr is usually great. I've never had an issue until now. I don't know if something was wrong with it, or this specific one is just that bad (behr ultra paint/primer). I did the first wall, and after 4 coats, they still aren't uniform. I primed the other walls thinking it would help. They just got their second coat and still look terrible. I am blown away how bad this 45 dollar a can paint is.
                      by
                      Response from BehrSep 27, 2024
                      Hi Billyc, thank you for your review. I'm sorry to hear you're not getting the expected coverage. I assure you this is not the experience we want for our customers, and I understand your disappointment. Typically, our Behr Ultra covers in 2 coats. Customer satisfaction is important to us, and we want to help. Please reach out to us directly for further assistance; we look forward to hearing from you! -Alex Behr
                        1 found this review helpful
                        Gorgeous Deep Green!
                        Our house was built in 1918. We have gorgeous original woodwork and floors, and our home is bursting with natural light. That being said, I was in the market for a deep, dark green for our main floor living room. This color fit my imagination perfectly! Absolutely gorgeous.
                        by
                          • Recommended
                          Showing 1-10 of 9,394 reviews