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Internet # 313060031

Model # 172304

Store SKU # 1004663286

1 qt. #300F-7 Centaur Extra Durable Flat Interior Paint & Primer

$19.98
  • Versatile Stain-Blocking Paint & Primer
  • Scuff Defense Providing an Extra Durable Finish
  • Easy Application, Smooth Even Finish
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Product Details

About This Product

BEHR ULTRA® Interior Paint is a versatile Stain-Blocking Paint & Primer with Scuff Defense providing an extra durable finish that is easy to clean and stays looking new longer®. ULTRA is easy to apply with a smooth even finish that has outstanding coverage and hide in fewer coats. This low-reflective flat finish touches up well and hides minor surface imperfections. *A PRIMER COAT MAY BE NEEDED ON SOME SURFACES. SEE BACK LABEL FOR DETAILS.

Highlights

  • Outstanding Coverage, Hide in Fewer Coats
  • Easy-Clean Finish, Stays Looking New Longer®
  • 1 quart covers up to 100 sq. ft. depending on application, color and surface porosity
  • For best application, use a high quality 3/8 in. - 1/2 in. nap roller cover, nylon/polyester brush or airless sprayer (0.015 in. - 0.019 in. spray tip, 60 mesh filter)
  • Use BEHR ULTRA® Paint as a primer for properly prepared uncoated or painted interior surfaces, including woods that contain tannins (2 primer coats required for redwood and cedar) and heavily stained areas
  • Lock in stains with BEHR ULTRA® Paint as a spot primer, for heavy stains, test for stain bleed-through by applying BEHR ULTRA Paint to a small section, if stain bleeds through, spot prime another coat to the stained area and test again before top coating, if bleeding continues, a longer dry time is needed before top coating
  • Apply when air and surface temperatures are between 50°F-90°F (10°C-32°C), darker colors may require additional dry time between coats, cooler temperatures or higher humidity may prolong drying time
  • The true benefit is a flat finish appearance with scuff resistance of a gloss, a combination not typical in traditional flat paints
  • Advanced scuff and mar resistance helps protect wall surfaces in busy households. Do not use on floors.
  • Easily remove common household stains so your walls Saty Looking New Longer®
  • Advanced stain-blocking formula, stain resistant
  • Excellent durability and hide in fewer coats
  • Antimicrobial mildew resistant finish, 100% acrylic
  • Easy application for beautiful results
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg
  • Actual paint colors may vary from on-screen and printer representations
  • Online Price includes a Paint Care fee in the following states: CA, CO, CT, DC, ME, MN, NY, OR, RI, VT, WA
  • BEHR ULTRA® Interior Paint is backed with a Lifetime Limited Warranty
  • Complete your paint project with the best applicators and supplies for the job!
  • California residents
     see Prop 65 WARNINGS

Product Information

Internet # 313060031

Model # 172304

Store SKU # 1004663286

Specifications

Container Size: 1 Quart

Dimensions

Container Size

1 Quart

Details

Approximate Coverage (sq. ft.)

100

Base Material

Acrylic

Color Family

Brown / Tan

Color/Finish

Centaur

Dry to Touch (min.)

60

Hexadecimal Value

735E40

HSL Value

35.3:28.5:35.1

Minimum Temperature for Use (F)

50

Number of coats recommended

2

Paint & Primer in One

Yes

Paint Key Features

Paint & Primer in One, Stain Blocking, Washable

Paint Type

Interior Paint

Paint/Stain Clean Up

Soap & Water

Protection Type

Mar Resistant, Mildew Resistant, Scuff Resistant, Stain Resistant

Returnable

Non-Returnable

RGB Value

115:094:064

Sheen

Flat/Matte

Surface Material Use

Brick, Ceiling, Concrete/Brick/Masonry/Stone, Drywall, Plaster, Stucco, Vinyl, Wood

Time before recoating (hours)

2

Tint Base

Base 4

Transparency

Solid

Warranty / Certifications

Certifications and Listings

Greenguard Gold

Manufacturer Warranty

Lifetime Limited Warranty

Questions & Answers

Is it Tintable
ByFeb 15, 2025
1 Answer | 
Answer This Question

Hi Arma, thank you for your question. Our Ultra Interior Paint that has not already been tinted can be tinted. However, it looks like this listing of paint has been tinted to Garden Wall 730D-4. You can contact your local Home Depot if you need help with purchasing. Have a great day!

By|Feb 19, 2025
    0/0


    what coordinates well with eucalyptus wreath color
    ByFeb 9, 2025
    1 Answer | 
    Answer This Question

    Hi Maureen, thank you for your question. Feel free to chat with our color experts online so that we can learn more details about your project and the colors that you're interested in. Have a great day! -Giovanna

    By|Feb 10, 2025
      0/0


      I like a matte finish but they mark so easily. Is the matte finish for the scuff resistant paint as durable as a higher sheen version, or am i going to have the same issue?
      ByFeb 1, 2025
      1 Answer | 
      Answer This Question

      Hi IanM, thank you for your question. Our Behr Ultra Scuff Defense is formulated to provide the durability of a gloss in any finish. If you need further assistance, please contact us directly; we are always happy to help! -Alex

      By|Feb 3, 2025
        0/0


        Can this Ultra White Color go over a Grey or Brown Wall in One Coat
        ByJan 13, 2025
        1 Answer | 
        Answer This Question

        Hi Paul, thank you for your question. Our Ultra Paint typically covers in two coats. Have a great day! -Giovanna

        By|Jan 13, 2025
          0/0


          What are coordinating colors for Studio Taupe?
          ByDec 5, 2024
          1 Answer | 
          Answer This Question

          Hi Chrsmb, thanks for your interest in our paints and colors. Studio Taupe pairs well with colors like Polar Bear 75, Authentic Tan N290-2, and Oxblood PPU2-20. Feel free to check out our other coordinating colors for this shade on our Behr website, or you can reach out to us directly if you need further assistance with your color selection. Have a great day! -Lina

          By|Dec 5, 2024
            0/0


            What are some coordinating colors with dark Everglade?
            ByNov 6, 2024
            1 Answer | 
            Answer This Question

            Hi Lynn, thank you for your question. Please chat with our color experts online for color advice so that we can learn more details about your project. Have a great day! -Giovanna

            By|Nov 7, 2024
              0/0


              What are some coordinating colors for greyhound?
              BySep 7, 2024
              1 Answer | 
              Answer This Question

              Hi Sharon, thank you for your question. Please feel free to chat with our colors experts online for assistance, so that we can learn more about your project and preferences. Have a great day! -Giovanna

              By|Sep 9, 2024
                0/0


                If I use this for my siding, what would be a good color for shutters?
                BySep 7, 2024
                1 Answer | 
                Answer This Question

                Hi Sharon, thank you for your question. Please feel free to chat with our colors experts online for assistance, so that we can learn more about your project and preferences. Have a great day! -Giovanna

                By|Sep 9, 2024
                  0/0


                  Viewing 1-8 of 149

                  Customer Reviews

                  4.5 out of 5

                  • 4.5 out of 2,610 reviews
                  • 74% recommend this product
                  What Customers Say
                  Summarized by generative AI from text of customer reviews

                  Customers say that Behr Ultra Scuff Defense paint offers excellent coverage, often achieving desired results in one coat, particularly over lighter colors. Many users appreciate its durability and ease of application, noting that it resists scuffs and cleans easily. However, some customers experienced variability in coverage, requiring multiple coats for darker colors or when painting over existing shades. Overall, the paint is well-regarded for its quality and performance, making it a preferred choice for both DIY enthusiasts and professionals.

                  Filter by:
                  Showing 1-10 of 2,610 reviews
                  Used on garage walls, which were painted white on the top half, and navy blue on the bottom. Behr ultra had no issues covering both in one coat. I applied a quick second coat to ensure consistent sheen. I had no issues with adhesion, and the very slight sheen of ultra flat looks fantastic in all light.
                  by
                  • Verified Purchase
                  This customer chose to rate the product and not provide text.
                  by
                  • Verified Purchase
                  I have been using behr paint for 2 decades. The paint experience has been until this most recent purchase of Marque. It was my first time using Marque and would not recommend it. It is over rated and over priced at $60 a gallon I will continue to use Behr Stain Blocking and Primer grade priced at $40 a gallon. The ultra white Marque did not color an off white color properly prepared in one coat. with a light sanding.
                  by
                  Response from BehrFeb 14, 2025
                  Hi there, thank you for your review. I'm sorry to hear you did not get the expected coverage. I assure you this is not the experience we want for our customers, and I understand your disappointment. Behr Marquee is guaranteed to cover in one coat over an existing or primed coating when you select a one coat hide color. Unfortunately, our Ultra Pure White is not a one-coat hide color, and needing additional coats is normal for complete coverage. Customer satisfaction is important to us, and we appreciate your feedback. If you still need further assistance, please reach out to us directly; we are always happy to help! -Alex Behr
                  • Verified Purchase
                  Awful
                  Bought 2 gallons of this paint. Applied two coats to the ceiling. This product is absolutely awful. Left streaks across the ceiling almost a sheen. Supposed to be a flat paint. Incredible waste of time between painting, taping putting up plastic, floor protection, rollers, etc. bought Sherwin-Williams one coat looks fantastic. I’ve purchased several other Behr products without problem. Highly Do not recommend.
                  by
                  Response from BehrJan 27, 2025
                  Hi Pete, thank you for your review. I'm sorry to hear about the streaks and shiny finish. That's not typical, and I can understand your disappointment. Our Ultra Paint will typically cover in two coats, while porous surfaces may require additional coats for an even finish. We appreciate your feedback. Please reach out to us directly if you need further assistance. Our Customer Care team is happy to help! -Giovanna Behr
                    I painted our spare bedroom ceiling and the closet with the Behr Ultra Pure White Flat Interior Paint and Primer in one. I also purchased a gallon of a premixed light blue color called “Cool Sky” for the bedroom walls. This paint and primer in one covered everything quite nicely with just one coat. The finished job came out great.
                    by
                    • Verified Purchase
                    Paint is garbage. I put on their brand ceiling paint and it looked awful. I called the company and they recommended this one. I put this on and it looked no better. Ended up getting a refund and put up one coat of Sherwin-Williams and it came out perfect.
                    by
                    Response from BehrDec 9, 2024
                    Hi Pat thank you for your review. I'm sorry to hear that you had an issue with our paint on your ceiling. Customer satisfaction is important to us, and we appreciate your feedback. Please reach out to us directly if you need further assistance; our customer care team is happy to help you! -Ronald Behr
                    • Verified Purchase
                    painted parawood table frame Behr Black flat
                    by
                    • Verified Purchase
                    Nice and smooth! And just one coat!
                    by
                    • Verified Purchase
                    I was very pleased with the results using this product. It was a much darker color than the primer on the new sheetrock walls, and it still covered perfectly with a roller in one coat. The brushed corners and edges did require two. This paint creates a tough surface and It has been durable in the other places that I have used it.
                    by
                    • Verified Purchase
                    Paint was great. Easy coverage, on coat and great color.
                    by
                    • Verified Purchase
                    Showing 1-10 of 2,610 reviews